About SHIFT Active Media

At SHIFT, we live and breathe cycling and the great outdoors. As a specialist agency dedicated to endurance sports, we help world-class brands connect with riders, runners, and outdoor enthusiasts across the globe. Through strategic storytelling, creative brilliance, and data-driven insights, we build authentic relationships between outdoor brands and their communities.

The Role

We are looking for a creative, strategic, and channel-native Social Media Manager to lead and elevate the social media presence for a portfolio of key clients.

In this role, you won't just be scheduling posts—you will own the end-to-end social strategy, from research and campaign architecture to hands-on creative execution and performance analytics. You will serve as the trusted "face" of SHIFT social to your clients, collaborating closely with our in-house creative, PR, and media teams, as well as external athletes, creators, and brand ambassadors.

If you are a social media specialist with a genuine passion for cycling and the outdoors, an eye for brilliant multimedia content, and the strategic drive to keep brands ahead of the curve, we want to hear from you.

Key Responsibilities

• Strategy & Planning: Develop and own comprehensive social media strategies and content calendars that align with client goals, build brand affinity, and drive measurable engagement across platforms.
• Creative Execution & Briefing: Write compelling copy, edit images, and produce/edit short-form video content (using Adobe Premiere, Photoshop, Canva, etc.) tailored to each brand’s unique tone of voice. Write clear creative briefs for internal teams, external freelancers, athletes, and brand ambassadors.
• Client & Stakeholder Management: Act as the primary, day-to-day social lead for your assigned clients, building strong relationships, presenting campaign recommendations, and communicating strategy with confidence.
• Research & Insight Integration: Synthesise data from white papers, platform trends, competitor activity, and Google Analytics to inform tactical recommendations and refine content in real-time.
• Community Management: Actively monitor client channels, assess engagement, and manage community interactions—protecting brand reputation with quick, thoughtful, and authentic responses.
• Reporting & Evaluation: Define key performance metrics, produce periodic reporting dashboards, and distill data into clear, actionable insights for clients.
• Agency Thought Leadership: Contribute to SHIFT’s own agency marketing through blog posts, LinkedIn articles, and industry commentary.

What We Are Looking For

• Industry Passion: A genuine interest in cycling and the outdoor sector. You don't need to be a pro athlete, but you should actively follow event/race news and be eager to build your career in the sports industry.
• Proven Social Expertise: 3–5 years of hands-on experience managing social media accounts, campaigns, and strategies (agency or in-house).
• Platform Mastery: Expert-level knowledge of Facebook, Instagram, TikTok, and emerging platforms, with a deep understanding of platform algorithm dynamics and best practices.
• Multimedia Production Skills: Proficient in video and image editing using tools like Adobe Premiere, Photoshop, and Canva, with a strong instinct for what captures attention on social feeds.
• Data-Driven Mindset: Comfortable translating social metrics and analytics into strategic adjustments and clear client presentations.
• Exceptional Communication: Strong copywriting, sub-editing, and presentation skills—able to simplify complex ideas and articulate strategy clearly.
• Self-Organised & Collaborative: Reliable and proactive when managing multiple projects and timelines. Comfortable using agency tools like ClickUp and Slack.
• AI & Innovation (Bonus): Familiarity with AI-powered social media tools for workflow optimisation, content enhancement, or audience insights.

Requirements

• 3–5 years of professional social media marketing experience.
• Strong, verifiable track record managing brand accounts on Facebook, Instagram, and TikTok.
• Knowledge of or active interest in cycling and outdoor culture.
• Ability to work from our Bath, UK office 4 days per week.
• Flexibility for occasional evening or weekend social coverage during major cycling events (agreed in advance).

Why Join SHIFT Active Media?

• Work with some of the biggest and most exciting brands in cycling and outdoor sports.
• Be part of a passionate, collaborative team of creative and strategic specialists.
• Modern, vibrant office environment located in the heart of Bath.
• Opportunities for professional growth, career development, and industry event access.

How to Apply

If you are ready to drive social media success for world-class outdoor brands, please submit your application via the link below, and we look forward to hearing from you.

Apply now to join SHIFT Active Media.