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What our Leaderboard data says about the Specialized brand as Mike Sinyard retakes the reins

Do Riders See a Difference in Performance Amongst Cycling Brands?

Do Riders See a Difference in Performance Amongst Cycling Brands?

A Tale of Two Shows

A Tale of Two Shows

Does Pro Racing Sponsorship Drive Search Interest?

Does Pro Racing Sponsorship Drive Search Interest?

Long term investment & quality execution - The AI crossroads for brand visibility

Creative Herding: Why Cycling Brands Risk Disappearing in the Age of AI

Creative Herding: Why Cycling Brands Risk Disappearing in the Age of AI

The Show Must Go On. But Which One(s)?

The Show Must Go On. But Which One(s)?

Continental: Grip That Lasts

Continental: Grip That Lasts

The Evolution of AI Advertising: Where Are the Paid Media Opportunities in LLMs?

The Evolution of AI Advertising: Where Are the Paid Media Opportunities in LLMs?

Navigating the AI Era: Key Insights from Our Latest Cycling Industry Webinar

Navigating the AI Era: Key Insights from Our Latest Cycling Industry Webinar

Life Time UNBOUND Gravel 2026

Life Time UNBOUND Gravel 2026

Our Latest AI Webinar: Consumer Adoption and Brand Visibility for Cycling Brands in the AI Age

5 Key Takeaways from Google Marketing Live: The Full-Funnel AI Shift

5 Key Takeaways from Google Marketing Live: The Full-Funnel AI Shift

Our Latest Bike Europe Article is Now Live

Our Latest Bike Europe Article is Now Live

James' views on China Cycle 2026, Shanghai

James' views on China Cycle 2026, Shanghai

Uplift mentorship programme announces new podcast series: 'Meet the Mentor' – Sponsored by Shimano

Uplift mentorship programme announces new podcast series: 'Meet the Mentor' – Sponsored by Shimano

SHIFT partners with Bike Europe for a quarterly insights and data column

SHIFT partners with Bike Europe for a quarterly insights and data column

Uplift Mentoring Programme - 2026 Applications Now Open

Uplift Mentoring Programme - 2026 Applications Now Open

SHIFT Active Media Announces Rachael Burnside as Head of PR and Social

SHIFT Active Media Announces Rachael Burnside as Head of PR and Social

Tour de France Femmes avec Zwift, at SHIFT

Tour de France Femmes avec Zwift, at SHIFT

SHIFT’s Doug Baker talks China: The present. The future. The opportunity.

SHIFT’s Doug Baker talks China: The present. The future. The opportunity.

Route Revealed for the Tour de France Femmes avec Zwift 2026

Route Revealed for the Tour de France Femmes avec Zwift 2026

SHIFT Active Media launches Leaderboard – The first brand tracking tool dedicated to the cycling industry

Pinterest Presents 2025 - Crack the code on full-funnel results

Pinterest Presents 2025 - Crack the code on full-funnel results

WIN a Limited Edition 'Watch the Femmes' Zwift Ride

WIN a Limited Edition 'Watch the Femmes' Zwift Ride

Thank You for Supporting the Route 2025

Thank You for Supporting the Route 2025

The Future of Search Is Here: Key Takeaways from Google’s Future of Search Summit

The Future of Search Is Here: Key Takeaways from Google’s Future of Search Summit

Zwift × SHIFT: Four Years Shaping Women’s Cycling

Zwift × SHIFT: Four Years Shaping Women’s Cycling

Uplift Mentoring Programme - Applications Now Open

Uplift Mentoring Programme - Applications Now Open

Beyond the Booths: findings from our first trip to Frankfurt

Beyond the Booths: findings from our first trip to Frankfurt

Unlocking the Power of Sponsorship in Cycling

Unlocking the Power of Sponsorship in Cycling

SHIFT Leads Data Insights for Swapfiets' 2024 Sustainability Report

SHIFT Leads Data Insights for Swapfiets' 2024 Sustainability Report

SHIFT Fundraiser Raffle in Support of Cure Leukaemia

SHIFT Fundraiser Raffle in Support of Cure Leukaemia

Castelli Selects SHIFT Active Media as Retained Global PR Agency

Castelli Selects SHIFT Active Media as Retained Global PR Agency

Google I/O 2025: AI’s New Pace for Cycling

Google I/O 2025: AI’s New Pace for Cycling

Join UPLIFT & Shimano at Eurobike: Live Panel & Networking Happy Hour at Eurobike

Join UPLIFT & Shimano at Eurobike: Live Panel & Networking Happy Hour at Eurobike

New research, released by E-Bike Positive campaign, has revealed a clear shift in approach to travel

New research, released by E-Bike Positive campaign, has revealed a clear shift in approach to travel

fizik partners with Cure Leukaemia - supporting “The Route” in 2025

fizik partners with Cure Leukaemia - supporting “The Route” in 2025

SHIFT Active Media talks Taipei Cycle Show 2025 with BikeBiz

SHIFT Active Media talks Taipei Cycle Show 2025 with BikeBiz

Reflections from the Bicycle Leadership Conference 2025, by SHIFT’s CEO Wayne Brown

Reflections from the Bicycle Leadership Conference 2025, by SHIFT’s CEO Wayne Brown

SHIFT wins competitive pitch and expands partnership with Wahoo

SHIFT wins competitive pitch and expands partnership with Wahoo

Cure Leukaemia announces “The Route” for 2025, giving women the chance to ride the Tour de France Femmes avec Zwift one day ahead of the pros

Cure Leukaemia announces “The Route” for 2025, giving women the chance to ride the Tour de France Femmes avec Zwift one day ahead of the pros

SHIFT Announced as Lead Data & Research Partner for Reframing MTB

SHIFT Announced as Lead Data & Research Partner for Reframing MTB

Cure Leukaemia Appoints SHIFT Active Media as Global PR Agency for it's Flagship Women's Cycling Fundraiser Event

Cure Leukaemia Appoints SHIFT Active Media as Global PR Agency for it's Flagship Women's Cycling Fundraiser Event

Uplift’s International Women’s Day Meetup

Uplift’s International Women’s Day Meetup

ISPO Munich 2024

ISPO Munich 2024

What’s Next? 2025: A Data-Driven Look at Riders’ Appetite for Cycling in the Year Ahead.

What’s Next? 2025: A Data-Driven Look at Riders’ Appetite for Cycling in the Year Ahead.

Working at SHIFT: Our Career Stories

Working at SHIFT: Our Career Stories

Uplift Mentoring Programme - Applications Now Open

Uplift Mentoring Programme - Applications Now Open

Google's Performance Max Updates: January 2025

Google's Performance Max Updates: January 2025

The Ultimate Raffle for One More City

The Ultimate Raffle for One More City

Meet the Research Team

Meet the Research Team

End to End, for One More City

End to End, for One More City

Google EMEA Partner Summit

Google EMEA Partner Summit

Reflecting on SHIFT Active Media��’s Inaugural Media Week

Reflecting on SHIFT Active Media’s Inaugural Media Week

Tour de France Femmes avec Zwift PR Activation

Tour de France Femmes avec Zwift PR Activation

Introducing SHIFT Media Week

Introducing SHIFT Media Week

Creative is the new targeting. Get your creative ready for the festive period.

Creative is the new targeting. Get your creative ready for the festive period.

Unveiling the Power of PMax & AI: Highlights from Google's Latest Innovations

Unveiling the Power of PMax & AI: Highlights from Google's Latest Innovations

TikTok Live: Planning Peak Season

TikTok Live: Planning Peak Season

Meta Summit - Catalysing Connections: Using Reels Ads to Boost Business Growth

Meta Summit - Catalysing Connections: Using Reels Ads to Boost Business Growth

E-Bike Positive Campaign

E-Bike Positive Campaign

SHIFT & Life Time Sea Otter Classic - Year 1

SHIFT & Life Time Sea Otter Classic - Year 1

Uplift Mentoring Programme - Applications Now Open.

Uplift Mentoring Programme - Applications Now Open.

SHIFT's Eurobike Keynote - 'Unlocking The Power Of The Bicycle For All'

SHIFT's Eurobike Keynote - 'Unlocking The Power Of The Bicycle For All'

SHIFT & Google: "Seasonality Unlocked"

SHIFT & Google: "Seasonality Unlocked"

SHIFT & Google: Going Full Funnel with YouTube

SHIFT & Google: Going Full Funnel with YouTube

How successful has Tour de France: Unchained been to date?

How successful has Tour de France: Unchained been to date?

You're invited to SHIFT's Eurobike Keynote Presentations

You're invited to SHIFT's Eurobike Keynote Presentations

Imo's 'PR Week Influencer 360' Key Takeaways

Imo's 'PR Week Influencer 360' Key Takeaways

Google has delayed the deprecation of third-party cookies in Chrome browsers until 2025

Google has delayed the deprecation of third-party cookies in Chrome browsers until 2025

SHIFT Active Media's fresh new identity

SHIFT Active Media's fresh new identity

Decoding the Difference: How cycling & outdoor enthusiasts overlap and differ. Across markets, genders and mindsets

Decoding the Difference: How cycling & outdoor enthusiasts overlap and differ. Across markets, genders and mindsets

SHIFT & crankbrothers latest adventure; meet the all-new Candy Lace

SHIFT & crankbrothers latest adventure; meet the all-new Candy Lace

Grow with Meta Summit, London.

Grow with Meta Summit, London.

Life Time Athletic Events appoints SHIFT Active Media as Global PR Agency for its flagship US events

Life Time Athletic Events appoints SHIFT Active Media as Global PR Agency for its flagship US events

Uplift Live Goes Stateside: Female Industry Talent Set to Take Centre Stage at 2024 Sea Otter Summit

Uplift Live Goes Stateside: Female Industry Talent Set to Take Centre Stage at 2024 Sea Otter Summit

Cycling industry female leaders converge at Sea Otter Classic

Cycling industry female leaders converge at Sea Otter Classic

Uplift Meetup - Guest Speaker 'Kate Dale, Campaign Director of This Girl Can'

Uplift Meetup - Guest Speaker 'Kate Dale, Campaign Director of This Girl Can'

What’s Next 2024: A Data-Driven Look at Riders

What’s Next 2024: A Data-Driven Look at Riders

Uplift. The Women in Cycling Industry Mentorship Programme is open

Uplift. The Women in Cycling Industry Mentorship Programme is open

Driving membership growth for British Cycling with performance-focused creative campaigns

Driving membership growth for British Cycling with performance-focused creative campaigns

SHIFT Active Media’s monthly SHIFT Bulletin - a round-up of cycling and marketing news and insights

SHIFT Active Media’s monthly SHIFT Bulletin - a round-up of cycling and marketing news and insights

SHIFT Active Media announces the promotion of Rachael Burnside to Head of Marketing & Growth

SHIFT Active Media announces the promotion of Rachael Burnside to Head of Marketing & Growth

SHIFT Active Media’s Everest and K2 2024 Charity Challenge

SHIFT Active Media’s Everest and K2 2024 Charity Challenge

SHIFT Active Media Introduces Uplift Live

SHIFT Active Media Introduces Uplift Live

Unlocking the power of cycling sponsorships through PR and Social Media activation

Unlocking the power of cycling sponsorships through PR and Social Media activation

Launching Today: New Mentoring Programme ‘Uplift’

Launching Today: New Mentoring Programme ‘Uplift’

UCI Cycling World Championships 2023: World Bicycle Relief Silent Auction

UCI Cycling World Championships 2023: World Bicycle Relief Silent Auction

Decoding The Difference: Unveiling 5 Key Traits Of Female Vs Male Cyclists

Decoding The Difference: Unveiling 5 Key Traits Of Female Vs Male Cyclists

World Bicycle Relief partners with UCI World Championships 2023

World Bicycle Relief partners with UCI World Championships 2023

The Second Instalment Of SHIFT Active Media's "What's Next?" Series

The Second Instalment Of SHIFT Active Media's "What's Next?" Series

Breaking Boundaries: Three Leading Voices in Women's Cycling

Breaking Boundaries: Three Leading Voices in Women's Cycling

SHIFT Active Media’s 24 Hrs Of Zwift To Support World Bicycle Relief

SHIFT Active Media’s 24 Hrs Of Zwift To Support World Bicycle Relief

SHIFT Active Media Announces New Chief Strategy Officer And Strengthens Media Team

SHIFT Active Media Announces New Chief Strategy Officer And Strengthens Media Team

Immediate Live Selects SHIFT Active Media For The Cycle Show 2023 PR Brief

Immediate Live Selects SHIFT Active Media For The Cycle Show 2023 PR Brief

SHIFT Active Media Strengthens Team With New Strategy Director

SHIFT Active Media Strengthens Team With New Strategy Director

SHIFT Active Media Appoints Four New Members To Its Expanding Team

SHIFT Active Media Appoints Four New Members To Its Expanding Team

SHIFT Active Media Is Honoured To Be Named A Google 2022 Premier Partner

SHIFT Active Media Is Honoured To Be Named A Google 2022 Premier Partner

SHIFT Active Media Leads Chain Reaction Rebrand

SHIFT Active Media Leads Chain Reaction Rebrand

BIKMO Selects SHIFT Active Media for Media Planning & Buying Assignment

BIKMO Selects SHIFT Active Media for Media Planning & Buying Assignment

SHIFT Active Media Hires Tom Foy To Head Its Growing PR Department

SHIFT Active Media Hires Tom Foy To Head Its Growing PR Department

SHIFT Active Media Invest In SEO Talent To Help Their Clients Achieve Digital Marketing And Ecommerce Ambitions

SHIFT Active Media Invest In SEO Talent To Help Their Clients Achieve Digital Marketing And Ecommerce Ambitions

Celebrating 10 Years Of SHIFT Active Media

Celebrating 10 Years Of SHIFT Active Media

Italy’s Number One Sports Nutrition Brand Enervit Partners With SHIFT Active Media

SHIFT Active Media Appointed By Eurosport Events To Help Develop And Promote New UCI Track Cycling Competition

SHIFT Active Media Appointed By Eurosport Events To Help Develop And Promote New UCI Track Cycling Competition

Brompton Bicycle Appoints SHIFT Active Media As Global Media Agency

Brompton Bicycle Appoints SHIFT Active Media As Global Media Agency

‘Cycling Through The Pandemic - What’s Next?’ - A Research Report From SHIFT Active Media

‘Cycling Through The Pandemic - What’s Next?’ - A Research Report From SHIFT Active Media

YT Industries Delivers Another Breakthrough Campaign For Their New IZZO Bike – Through SHIFT Active Media

YT Industries Delivers Another Breakthrough Campaign For Their New IZZO Bike – Through SHIFT Active Media

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